We work with businesses to gain real-time, actionable insights from their multiple data systems. We identify strategies and help implement marketing tactics to increase the value of different customer segments. Some current services include:

  • Real-time data visualization in Tableau to provide descriptive statistics, analysis, a method for exploration, trending, forecasting and insights. Custom reporting, dashboards and workspaces are created for distinct business audiences to ensure communication of actionable insights.
  • Building testing and managing consumer journeys and marketing funnels by leveraging behavioral, psychographic and demographic data. This creates many tactical opportunities to better engage customers, increase conversions and long-term customer value.
  • Identifying audiences and using A|B testing and machine learning to find those with the most potential to grow your business and optimize their experience and your return.
  • Developing individualized strategies, plans and marketing tactics built on each client’s best practices, business needs and consumer behaviors at a particular point in time.
  • Facilitate the creation of data collections to create “one version of the truth” and to help automate data processes and reporting.